Reported by Pauline O’Leary, with contributor Joyce Datiles, London
The key to all fashion knowledge. It can be found while perusing through Selfridges’ treasure trove of designer jewelry collections. Or while sampling some champagne during a pop-up boutique launch on Regent’s Street, or even by window-shopping in Mayfair. London seems to offer innumerable opportunities to become better acquainted with all things fashion, but nothing is comparable to a fashion expo – an event comprised of designer catwalks, salons, magazine photo shoots, and shopping. Everything of the fashion world is practically laid out for a fashionista’s feasting eyes, especially when the expo is Britain’s Next Top Model LIVE.
Yes, all the rumors are true. You get to experience what it takes to be the next top model at this expo, be it by strutting your stuff on the Open Catwalk while getting tips and advice from top fashion moguls or by posing for Company magazine in a photoshoot with the chance of getting discovered. This article takes you step by step with The Fashion Bubble through the best fashion expo there is so you know what to expect next time you’re deciding whether or not to attend one. We hope this Fashion Expo 101 crash course leaves you with 100% confidence that fashion expos are a MUST for any fashionista. Enjoy the tour!
The Fashion Bubble was absolutely delighted to be invited to the first ever Britain’s Next Top Model LIVE, alongside BNTM TV Judge Charley Speed, TV Presenter and host Emma Willis, BNTM Winner Tiffany Pisani and other contestants from series 6, and special celebrity guests Diana Vickers, Alesha Dixon, Eliza Doolittle and Jessie J.
Our very own Glamourazzi, Joyce Datiles, attended BNTM LIVE in style, decked out in a baby pink sweetheart Rare Fashion cocktail dress, a gift for the event from the boutique fashion brand influenced by catwalk and celebrity designs [Thank you, Rare!]. Check out the amazing new collections at Rare Fashion for the holiday at www.rarefashion.co.uk now! Joyce was also wearing shoes by Steve Madden and a jacket by Rugby Ralph Lauren [see picture below].
Joyce was able to attend the opening of the event with some other VIPs on the red carpet entrance. As a VIP ticket holder, she was given a VIP bag with dozens of samples and stylist products, had full access to the VIP Lounge, Casting Couch, Style Icon Workshops, Company Magazine Paparazzi Zone, Adee Phelan Salon, the Powder Room and the Central Champagne Bar. She took some amazing photos for you all so you could experience the event and be sure you’d want to come along next year!
The 3-day expo based on the television series was successfully brought to life, complete with pink carpet and glamour galore.
For those of you who are unfamiliar with the series, Britain’s Next Top Model, or BNTM as the popular show is lovingly called, is a reality show featuring several models who compete for a top modeling contract. The series was first started in America by supermodel Tyra Banks and was such a hit that it found its way to other countries, including the United Kingdom, Australia, and Canada.
The latest edition of BNTM, Series 6, which just ended in October, offered a modeling contract with Europe’s biggest modeling agency, Models 1, a 6-page fashion editorial spread as well as the front cover in fashion magazine Company, and a £100,000 cosmetics contract with Revlon cosmetics which will see the winner do a make-up shoot for Revlon’s new Colorburst Lipstick as well as becoming the face of Revlon’s new Autumn/Winter 2010 trend collection that launched in the UK in November.
Best bit of this fashion expo? No, not the retail therapy of over 100 top fashion brands, nor the dozens of open catwalks, fashion workshop sessions or make-up demonstrations by Bobbi Brown specialists. Nope, nothing compared to being a front row VIP at the Live Catwalk Show, which basically brought BNTM to life as it featured the finalists from the television series.
The 45-minute spectacular finale show made up of seven catwalk shows, took place on Excel’s 23m-long catwalk with three giant projection screens in the 2,500-seat auditorium.
The catwalk showcased the BNTM contestants led by 6th season winner Tiffany and illustrated the story of the reality series by six themed catwalks. The event drew an audience of 30,000 over all three days.
BNTM LIVE 2010 proved to be a success and a day of fabulous fashion for everyone, and showcased the world of models and designers in a brilliantly fun way. The Fashion Bubble had so much fun at the inaugural event, and hopes that you all enjoyed our Fashion Expo 101. We hope you all come next year ~ we can’t wait!
All photos provided by Joyce Datiles